Pepsi announced yesterday that it is withdrawing its sponsorship of the Wireless Festival in London following backlash surrounding the headlining appearance of Ye (fornerly known as Kanye West). Ye has just launched a tour to promote his new "Bully" album and clips showing his intense stage have gone viral across social media. The company did not mention the rap icon by name, but the announcement came just hours after Prime Minister Keir Starmer condemned the booking of the controversial rap super star. According to Variety, Pepsi issued a statement to British news organizations that stated, “Pepsi has decided to withdraw its sponsorship of Wireless Festival.” Since 2015, the festival has been named “Pepsi MAX Presents Wireless.” humanevents.com